Carrà©’s directorial work is characterized by its creative risk-taking, stunning visuals and a craftsmanship remarkable in a young filmmaker. Her video Herr Bar which she directed for electronic artist Clark as part of the Radar Festival is a startling encounter between a white and a black dancer, intercut with lugubrious images of watercolors and cellular life.
Carrà© often invests her work with humor as in her Catastrophe video for Rainer Maria where toasters explode into confetti and “poisoned” tea causes a plant to suddenly spring to life. In her American Express spot for the Tribeca CLIPS competition, Carrà© appears on camera as an office worker who makes faces into the company photocopier on her first day on the job.
Carrà© cites Wong Kar-Wai and Jean-Luc Godard as influencing her aesthetic. “Much of Wong Kar-Wai’s work focuses on the feeling of remembering, something I am very interested in,” she observed. “I admire the way Godard uses unusual juxtapositions of images and text. In my work, I also like to create meaning by combining disparate elements. Keeping a sense of curiosity and playfulness is important.”
A graduate of UCLA, Carrà© has a background in design. While still in high school, she worked as a graphic designer at Launch Magazine and later was a staff artist with the Digital Entertainment Network. She began her film career as a director’s assistant. She worked with Patty Jenkins on Monster, Damon Wayans on Behind the Smile, and Adria Petty on music videos and commercials.
Carrà© covets jobs that pose creative and technical challenges. “I like to figure things out and not be limited by what I already know,” she said. “What I don’t know is much more creatively stimulating. I want to come up with the strongest idea first, and then discover the best way to craft it.”
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