His most recent project for FilmCore is the spot Ugly Can Look Beautiful for Olevia HDTV and San Diego agency Fishtank Brand Advertising. Directed by Alastair McKevitt, the spot shows a woman tennis player, victimized by a bad call, and a baseball player, struck in the back by a pitch-both presented in a darkened, stylized environment.
“The footage for the spot was shot at 200 frames per second which gave me the freedom to ramp through the action, then to slow it down so I could to sit on the moment , then rip forward to the next moment.” explained Shafer. “I wanted the slow motion scenes in the spot to be able to stand alone as a still images.”
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