Expanded Integration Offers Options for Any Production Pipeline

IRIDAS, who introduced the first
non-destructive color grading application in 2003, announced the release of
SpeedGrade OnSet 2007 today. The new version of IRIDAS' look creation
application adds live controls for the Cine-tal display, support for the
Tangent BK200 trackball panel, a new FrameCycler launch button for instant
playback of sequences with grading applied, and greatly enhanced secondaries
grading tools. Combined with the ability to output both SpeedGrade .Look
files and third-party LUTs, SpeedGrade OnSet 2007 offers a complete solution
for developing, and communicating creative looks.
"With SpeedGrade OnSet, grading becomes a part of design process during
production," said cinematographer Reiner van Brummelen, who recently
completed principal photography on Peter Greenaway's Nightwatching. "I can
be much more adventurous with lighting, for example, since I have a very
good idea of what the final product will look like. That is what really
excites me about SpeedGrade OnSet ‘ and the people I work with."

The ability to test shots with different looks during production came in
handy on Nightwatching. "The director wanted the film to have a brownish
look to give it the feel of a Rembrandt painting. With SpeedGrade OnSet I
could nail it right there and get exactly what he wanted."

SpeedGrade OnSet's Cine-tal display integration provides a complete
monitoring and look management workflow. In this configuration, SpeedGrade
OnSet grabs frames directly from the Cine-tal display. The frames are used
to create, test, or modify looks. The resulting .Look file is sent back to
the Cinemage display via the network and applied to the live HD-SDI stream.
From there, SpeedGrade OnSet's new live controls allow the user to fine-tune
the look further from their laptop while watching the results in the
calibrated Cinemage display. All changes are saved automatically in the
.Look file.

Van Brummelen uses SpeedGrade OnSet together with the Cine-tal display to
review shots and test looks during production. "If I'm shooting with a Viper
camera, this workflow is really essential so I can see what I am doing." In
Reiner van Brummelen's experience, that can save a lot of time. "I just did
a shoot with a famous fashion designer. He really liked the look but we told
him we weren't sure if the agency would go for it. He told us not to worry:
he'd tell them to use it. Once you can actually see the look it is much,
much easier to get everyone on board."

In addition to Cine-tal support, SpeedGrade OnSet 2007 works with a variety
of film recorders, including the S.Two and is integrated into the viewfinder
of the Silicon Imaging 2K camera. “No application offers anything like the
interoperability of SpeedGrade OnSet 2007,” said Patrick Palmer, COO of
IRIDAS. “Along with hardware support, the ability to export all of the
common LUT formats means that SpeedGrade OnSet works really well in
virtually any production workflow.”

SpeedGrade OnSet 2007 runs on Mac OS X (10.4 and higher) and Windows XP
laptops and workstations. SpeedGrade OnSet 2007 costs $599 USD per seat and
is available for sale and trial. For more information, contact IRIDAS at +49
89 330 35 142, IRIDAS USA at (818) 951-8927, or visit www.speedgrade.com.