New Service Offers Concept Through Delivery for New Media Advertising
FilmCore Executive Producer Jon Ettinger, who remains in charge of the editorial side, says that agencies are seeking new models for the production of ads and partners who can help them build their clients’ brands across a variety of media platforms. “We’ve brought together a very talented group who are equally adept at broadcast and new media, and capable of taking projects from start to finish,” Ettinger observed. “We can get involved at the concept phase, carry it through all the various stages of production and post, and deliver fully integrated work with components for all distribution platforms.”
Bunting says the agency background that she, Ashworth and Peà±a bring to the venture, distinguishes it from other full-service production studios. “We really understand branding and the importance of creating a cohesive, strategically on-target message in multi-platform work,” she said. “Having all of the talent and resources of FilmCore at our fingertips is also a big advantage. It allows us to do some very cool stuff.”
Ettinger and Bunting said that for the time being the Creative Services division will remain a San Francisco venture, but it could eventually be applied to FilmCore studios in Santa Monica and New York. “San Francisco is a great place to test out the concept because the agencies in this area are very savvy about new media and are very open to new approaches and new production models,” Ettinger said.
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