This issue of Studio/monthly marks a pivotal point in the print publication’s evolution: Starting next month, the magazine will go 100% digital. As those of you who already subscribe to our digital edition know, this online version of the magazine looks exactly as it does in print but has the clear advantage of being searchable and interactive. You can, for example, click on a number in the table of contents and go directly to that page. You can search for products and terms you’re interested in most or that resolve a roadblock in your daily work. You can flip through the archive of past issues to find that tutorial that demystifies a new piece of software. And when you want to escape the studio and the computer screen, you can still download and print any of those articles for reading the old-fashioned way.

These are challenging times for print media of every kind. We’ve made the decision to go digital so that we can keep our coverage consistent and make your overall digital experience better. Our content will not change and neither will our staff. We launched the magazine four years ago with a very distinct goal in mind – to bring more value to your existing tools through skill-polishing tutorials and relevant product reviews. That will continue. But now we’re aiming to connect our growing network of online content, which converges at the highly video ‘ centric Studio Daily portal, with the magazine’s digital edition in more meaningful ways. A custom link within a product review in the digital edition, for example, could launch a video or slide show related to that product. Or a picture within a Hot House profile could now become a live link to a clip of that highlighted project. And when we go green again with our May issue, we’ll actually mean it. We’ll still kill a few trees going forward, but that will let us deliver limited press runs four times a year around important trade shows.

If we have your current e-mail address, the transition will be automatic. If you’re not sure, direct your subscription questions to stu@omeda.com or call 847-559-7314. To be sure you don’t miss an issue, you can also sign up for the Studio/monthly Digital Edition here: www.studiomonthly.com/subscribe.html.

In this last full print issue we’ve got some great ideas on how to use the Web to your advantage, including how to get your indie film out there and sold (p. 24) and how to bring prospective clients to your Web site through smarter searches (p. 34). Now we’re taking our own advice. We hope you’ll join us.

– Beth Marchant, Editor-in-Chief

bmarchant@accessintel.com