YCD is proud to announce a collaborative effort with Philips 3D Solutions that has resulted in the development of a turnkey 3D solution. This new innovative solution is built upon YCD’s MuVi (Music Video) system and RadioPoint content management and delivery platform, using the unique 3D displays from Philips. The new package will be launched at InfoComm 2007.
The solution comprises full integration between YCD’s MuVi platform and Philips 3D screens. With Philips 3D displays viewers can experience amazing out-of-screen 3D effects without the need for special 3D glasses. Moreover, it has a wide viewing zone that allows multiple persons to experience 3D at the same time. The 3D MuVi player will be available to clients as an end-to-end managed solution for their 3D display needs. Additionally, MuVi makes it extremely easy to use, so that managing 3D content is simple and straightforward, enabling the user to add 3D texts, 3D RSS, 3D flash, ads, logos or other 3D layers in real-time.

"3D is the new exciting marketing tool for retailers to attract consumers’ attention in media rich environments such as shopping malls,” says Jos Swillens, CEO of Philips 3D Solutions. “Integration of Philips 3D displays with YCD’s MuVi platform offers retailers a simple and easy-to-use way to manage their 3D content in their large networked display infrastructure.”

According to Dani Zeevi, CTO and Co-Founder of YCD: "The Philips 3D technology represents a unique business and technology opportunity. The Philips WOWvx 3D technology uses a 3D format based on ‘2D-plus-Depth’. This unique format enables the application layer to manage and insert multi-layers of 3D content in real-time using standard PCs. We have also found the product to be extremely reliable as well as capable of switching seamlessly to 2D high-definition content. These unique capabilities save a lot of time, money and resources in creating and managing dynamic 3D content for in-store business locations.”