Avid Technology, Inc. today announced that it will introduce a major shift in its
approach to serving industry professionals in the digital content
creation, management, and distribution industries. Based on extensive
market research, Avid plans to announce a series of customer-focused
initiatives in 2008 – all of which will be designed to make it easier
for customers, prospects and the media to interact with the company.
The company said it would reveal the full details of its 2008 plan to
the public in February, which will set the stage for a blitz of new
user-community initiatives, technical support programs,
highly-personalized events, and innovative product announcements
throughout the year. The company also announced that it will not have
an exhibition booth at the 2008 National Association of Broadcasters
(NAB) Convention, but plans to be in Las Vegas next April to meet with
"We are always evaluating the most effective ways to build closer
relationships with our customers and keep pace with the ever-changing
media market. Over the past few months, we've been collecting data
from all of our constituents, and the findings have been clear – we
need to connect with users in new ways," said Graham Sharp, vice
president and general manager of Avid's Video division. "As a result,
we'll unveil a series of initiatives in 2008, which we believe will
shake things up for our industry – in every region of the world and
across all facets of our business. In the past, we've seen how
investing marketing resources in alternative, customer-focused
activities, can be more effective with our users – and to our bottom
line. It's time for Avid to start giving something back to the
industry and these activities will create a more vibrant community
where customers and newcomers can learn, share, and understand where
the industry is headed – and how they can help shape it."

Those who are interested in receiving more information about
Avid's customer-focused initiatives in 2008 can register for e-mail
alerts at: www.avid.com/we-are-listening