Silicon, OEM, Cable and Content Partners Embrace Adobe Flash Platform for Televisions, SetTop Boxes and BluRay Players

At the 2009 NAB Show, Adobe Systems
Incorporated today announced the extension of the Adobe ® Flash ® Platform to
connected digital home devices with an optimized implementation of Flash technology that delivers high
definition (HD) video and rich applications to Internet connected televisions, set‐top boxes, Blu‐ray
players and other devices in the digital living room. Major System on Chips (SoC) vendors, OEMs, cable
operators and content providers including Atlantic Records, Broadcom, Comcast, Disney Interactive
Media Group, Intel, Netflix, STMicroelectronics, The New York Times Company, NXP Semiconductors,
Sigma Designs, and others announced support for the optimized Flash technology today. The Adobe Flash
Platform for the Digital Home is available immediately to OEMs and the first devices and SoC platforms
with support for the optimized Flash technology are expected to ship in the second half of 2009.
The Adobe Flash Platform for the Digital Home now enables the delivery of HD web videos to digital home
devices via the Flash Video (FLV) file format. Consumers will be able to enjoy rich, interactive viewing
experiences and amazing new ways to engage with HD content on televisions. Flash technology based
applications will allow users to quickly switch between television programming and web content outside
the web browser. With the optimized implementation of Flash technology, content providers are able to
extend their reach to millions of connected digital home devices, and cable operators and device
manufacturers are able to develop new services and powerful user interfaces that deliver immersive
experiences. A preview of Adobe Flash technology for digital home devices is being shown in the Adobe
booth (SL3320, South Hall) and during Adobe’s NAB Super Session today.
“Adobe Flash Platform for the Digital Home will dramatically change the way we view content on
televisions,” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe.
“Consumers are looking to access their favorite Flash technology based videos, applications, services and
other rich web content across screens. We are looking forward to working with partners to create these
new experiences and deliver content consistently across devices whether consumers view it on their
desktop, mobile phone or television.”

Key industry partners also announced support for the optimized Flash technology today:

“Comcast is constantly working to deliver richer user interfaces and services to our customers,” said
Labeeb Ismail, vice president, Technology at Comcast. “As an active participant of the Open Screen
Project, we are working closely with Adobe to integrate the optimized Flash runtime with tru2way
technology, enabling a new range of engaging, interactive services to consumers.”

“As a new contributor to the Open Screen Project, Disney shares Adobe’s vision of extending HD video and
rich, engaging experiences across multiple screens,” said Bud Albers, CTO and senior vice president at
Disney Interactive Media Group. “Adobe Flash Platform based applications and services play an important
role in delivering the latest Disney content via the web, mobile phones and other consumer electronics. As
a leading innovator for media and entertainment, we are excited about the opportunities of Flash based
applications and services coming to televisions.”

“Intel and Adobe have a long history of collaboration and have worked together to optimize Flash
technology for the digital home on the Intel ® Media Processor CE 3100, the first in a new family of
purpose‐built Intel System‐on‐Chips (SoCs) for CE devices,” said William O. Leszinske Jr., general manager
of Intel’s Digital Home Group. “As an active participant of the Open Screen Project, we recognize the value
of extending rich, Flash based Internet content and applications to a broad range of devices in your
pocket, on your lap, at the office and now in your living room. We are excited to integrate the optimized
Flash runtime into digital home platforms featuring Intel’s SoC, such as advanced set‐top boxes, highdefinition
digital televisions, Blu‐ray Disc players and other connected AV devices.”

“As the world’s leading online movie rental service, Netflix always seeks new ways for subscribers to find
and enjoy the movies they’ll love,” said Bill Holmes, vice president of Business Development at Netflix.
“Adobe’s Flash Platform for the Digital Home offers great promise as Netflix continues its expansion
directly to the television with our consumer electronics partners.”

“The New York Times is pleased to work with Adobe on the Open Screen Project,” said Michael Zimbalist,
vice president of Research and Development Operations at The New York Times Company. “The extension
of Flash technology to digital home devices is an important step in delivering applications consistently
across screens and will help the Times Company better deliver our high quality news, information and
multimedia to the digital living room.”

“Sigma Designs has long recognized that IPTV is the future, and has been a constant innovator of SoC
solutions for IP‐connected set top boxes and Blu‐ray players,” said Ken Lowe, vice president for Business
Development and Strategic Marketing at Sigma Designs. “Consumers clearly want to access Flash based
HD videos and other rich web content on their televisions. We are working closely with Adobe to
integrate the optimized Flash runtime into our SoC solutions to enable a better, more interactive user
experience on connected digital home devices.”

Delivering Flash technology to the digital home builds on the vision of the Open Screen Project, a broad
industry initiative to deliver a consistent runtime environment across devices. Announced in May 2008,
the initiative is dedicated to enabling web content and standalone applications across televisions,
desktops, mobile devices and other consumer electronics that take advantage of capabilities of the Adobe
Flash Platform. For more information, visit www.openscreenproject.org.

About Flash Platform
The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for
the development of web applications, content and video that runs consistently across operating systems
and devices. Adobe Flash Player content reaches over 98 percent of Internet‐enabled desktops, and
Adobe Flash technology is the number one platform for video on the web. In addition, the Flash runtime
has shipped and delivered Flash technology based content on close to 40 percent of all new mobile
phones and devices in 2008. For more information about the Adobe Flash Platform visit
http://www.adobe.com/flashplatform/.