Ed Einhorn just joined Manhattan studio Click 3X where, along with fellow editor Jeremy Bauman, he’s putting creative editorial onto the expanding menu of services offered. (Click 3X launched an audio post division, Sounds Like Click, last year.) Einhorn’s resume in spots includes work for Puma, American Express, and Navistar, and he’s also cut theatrical trailers, music videos, shorts, and TV programming. StudioDaily asked him five questions about craft and technology.
Q: What are you working on today?
A: I’m working on two projects right now, one for HBO and another for Arm & Hammer. Since I’m a new addition at Click 3X, I’m excited about building up the Creative Editorial division. I’ll get to leave my creative mark on all sorts of amazing projects, from high-end visual branding pieces to the more traditional commercial work I’m accustomed to. There’s no shortage of great work here.
Q: What’s the best tool or innovation that has come out in the last year?
A: I’m definitely curious about the latest Final Cut Pro X release, which dropped at NAB. I’ll either be continuing my love affair with the app or returning to my original go-to platform, Avid Media Composer. But I’m beyond impressed with the recent YouTube developments. The Arcade Fire concert directed by Terry Gilliam was the first ever live-streamed concert on YouTube. I streamed it live from MSG at home, on my laptop, for free. You could choose different camera angles during the performance. It was an epic experience!
Q: What did you see that most impressed you in the last year? Why?
A: That’s a tough one! There’s so much to choose from over the course of 12 months. The stellar VFX and compositing on HBO’s Boardwalk Empire and Darren Aronofsky’s Black Swan immediately come to mind. Each one’s efforts were perfectly integrated into the performances in such a way that you’d never know certain scenes were composited. Both of them had before-and-after videos that surfaced online, and they blew me away. They enlightened me on how advanced compositing and the integration of 3D has become.
Q: What’s the best, or your favorite, project that you’ve worked on in the past year? And why?
A: One of the best was a theatrical trailer for the documentary Don’t Stop Believin’: Everyman’s Journey about the classic rock band, Journey. Who doesn’t love Journey? The story is so compelling. The challenge came from having to choose from all these epic performances and interviews to tell the story of how they found their new lead singer, Arnel Pineda. The band basically discovered him online by seeing him on YouTube. He’s this tiny Filipino male who can belt ’em out as good as, if not better than, Steve Perry. Please don’t quote me on that one … I might get a lot of nasty emails. Shoot, too late!
Q: Who are the top 4 artists on your iPod?
A: LCD Soundsystem, James Blake, Wiz Khalifa, and TV on the Radio
For more information: www.click3x.com.
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