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In an increasingly flattening market, the old business models of post production are becoming archaic. These editors/business owners at the AlphaDogs Editors Lounge discuss how the landscape of content creation and distribution is making them re-think their business models.
Business in a Flattened Media World
By Matt Armstrong
/ May 21, 2009
In his book “The World is Flat” Thomas Friedman explained that as tools become available to more and more people around the globe in the digital age, the old hierarchies in business structures no longer apply. In no market is this more true than the media market, both in the content creation and distribution. Today it seems everyone is shooting, editing and uploading video content to YouTube, and these “amateur” video makers are becoming more and more sophisticated, thus drawing eyeballs away from traditional over the world. On the distribution side, an almost unimaginable amount of video content is uploaded every minute, including content from television and movie studios, with no real business model of making money on this content.
A group of editors at the AlphaDogs Editors’ Lounge discuss how they are struggling to navigate through the waters of increased competition and a new media market that has yet to find a working business model.