IBC said its conference this year will feature a program called Big Screen, where speakers will discuss innovations in cinema imaging — including cinematic VR, laser projection, and light-field technology — and their business impact on the cinema industry.

Ansel Elgort in Baby Driver

Ansel Elgort in Baby Driver

To host the program, IBC has built out an auditorium with Dolby Vision projection and Dolby Atmos sound. Director Edgar Wright’s Baby Driver will be screened during the conference using both formats.

On September 15, BT Sport, Dolby and Event Cinema Association will appear to discuss the challenges of producing and broadcasting coverage of the UEFA Champions League football final from Cardiff. U.K., in June. Highlights of the game will likewise be displayed in Dolby Vision and Atmos, giving speakers a springboard for discussing how the lines are blurring between the domains of theatrical and non-theatrical content.

On September 16, the program will feature cinematographer and VFX supervisor David Stump and Light Field Lab co-founder and CEO Jon Karafin considering how future camera and display technologies will enable new kinds of AR, VR and holographic experiences.

And September 18 will be dedicated to International Business Insights. One session, chaired by Celluloid Junkie editor Patrick von Sychowski, will look at the moviegoing habits of millennials, families, and older adults. Along the same lines, The Digital Journey of a Cinemagoer will consider ways the industry might be able to improve its financial results by making a better appeal to contemporary audiences, and Innovation and the Big Screen Experience will look at recent innovations including 4DX and VR in an effort to predict their long-term impact on the business.

The IBC conference is scheduled to kick off at the RAI in Amsterdam on September 14, one day ahead of the opening of the exhibition.

IBC 2017: show.ibc.org