Category Archives: News Reel
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Remember how the Florida citrus growers ran commercials asserting that orange juice was not just for breakfast anymore? The NBCUniversal division of Comcast, in its seemingly continuous efforts to convince Madison Avenue that it is not just about the problematic NBC television network anymore, plans to share an ambitious slate of digital initiatives with advertisers and agencies.
Apple's Q2 2013 financial data is out, telling us, among other things, how much hardware the technology powerhouse sold over the past quarter. How does this three month period compare to previous quarters?
On Friday, the chief executive of DreamWorks Animation SKG Inc. unveiled his latest China film project — Tibet Code, an Indiana Jones-type adventure story based on a wildly popular series of recent Chinese novels set in 9th-century Tibet.
Pfister has lensed every Nolan flick to date, but now that he's embarking on his own directorial career with Transcendence, someone else will have to get behind the camera for the Batman moviemaker, and it appears he's found his man.
People are more afraid of looking stupid than they are of losing money. So offer people information that gives them comfort – the EIS tax rebate, film credit, expert endorsements, market endorsements, past film successes in the same budget area and genre etc. If the film stinks, at least they don’t look stupid.