Category Archives: General

31 articles found

Pokémon Go AR

Five Things Pokémon Go Shows Us About the Future of Media

If you work in a big city, you need only step outside during your lunch break to see the effects of the first true AR craze. Odds are, you'll see someone wandering around, eyes glued to phone, looking to add … more »

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Script Tips: Bring Scenes to Life By Making Them More Cinematic

Nothing can kill the cinematic experience of a film faster than the use of excessive dialogue over imagery. This is because dialogue is inherently uncinematic. It originated in Greek drama and then developed through the plays of Shakespeare right up to modern-day TV. … more »

Horace and Pete's

Spotify, OTT, The Rugby Channel and the Problem (?) of Peak TV

It's official: the newest outlet for TV series is Spotify, which today launched a slate of original programs that include both documentary-style shows about music and a Tim-Robbins produced mockumentary series set in the world of aspiring EDM superstars. It's further evidence … more »

Doritos Ultrasound

Five Super Bowl Ads That Got Sacked by Social Media

Companies spend big money on Super Bowl ads because they want their brands to be part of the conversation. Advertisers can't live in fear of offending small portions of the viewing public if they want to project an edgy, attention-grabbing … more »

Trainwreck screenplay

Read Oscar-Contending Screenplays from 2015 Films

If it's December, it's time to read some screenplays. Every year during Oscar season, studios release copies of the screenplays for certain of their releases during the calendar year for public viewing. The idea is to get them in front … more »

gigantic

Black Friday for Filmmakers: Year-End Deals on Gear and Software

Forget about the shopping malls this weekend — go online and get real value for your money by upping your creative game with a range of "Black Friday" deals from vendors and resellers targeting video and audio pros. From screenwriting … more »

sony-hdr

Six Reasons HDR Isn’t a Done Deal

High dynamic range (HDR) displays are all the rage. HDR systems do a much better job than their predecessors of presenting details in the darkest shadows and brightest highlights of an image, and also maintain cleaner separation of details in … more »

kung-fury

10 Tips for Crowdfunding Your Next Film Project

It's more than a buzzword—crowdfunding can absolutely help turn your creative impulses into finished work. With the two primary crowdfunding platforms, Kickstarter and Indiegogo, set to reach more than $4.35 billion in combined pledges by the end of 2015, it's … more »

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Awesome Sound Design on a Tight Budget, Part 1

It's been said over and over again that film is a visual medium. Please don't buy that crap. Film is a gestalt medium wherein the whole is much more than the sum of the parts. A gestalt is an entity … more »

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Casting Your Low-Budget Movie

There are several parts to the casting process. Putting out a cattle call is probably not for you on your first film. You don't really know what you'll get. You're better off identifying your principal actors in a more focused way. … more »