Category Archives: Press Release City

Massive Effects on Budweiser The Wave Super Bowl Spot

Massive Software announced that Method Studios has tapped into the company's artificial intelligence-based 3D animation system to bring a new ad for Budweiser to life. Creative treatment for Anheuser-Busch's "The Wave," which debuted during Super Bowl XL, centers on messages being spelled out on a sea of cards held by an arena crowd, which was created using some 97,000 virtual Massive characters. more »

Oh, The Places in the Super Bowl

Rhythm + Hues Commercial Studios collaborated with ABC Sports to create a truly memorable opening for Super Bowl XL, the last Super Bowl to be aired on ABC before NFL coverage moves to ESPN. more »

Digital Domain and David Fincher Create Motorola Super Bowl Spot

Motorola's "PEBL" communicates its message subtly but with the look and feel of an nature film. The message, weaved through the raw but breathtaking cinematic imagery, is that Motorola's new PEBL phone is the product of natural design ' simple and perfect. more »

Cadillac Escalade Super Bowl Spot

Music and Sound Design house Sacred Noise and composer Ravi Krishnaswami and sound designer Peter Rundquist took a deliberately unconventional path to create the tension-filled soundtrack of "Chrome Couture," the new spot for the Cadillac Escalade created by Leo Burnett, Detroit more »

Mud Flap Girl Comes to Life in Super Bowl Spot

Award-winning Los Angeles visual effects and design company A52 today announced that Andy Hall, hired last April as the company's CG supervisor. directed the Honda Ridgeline "Mud Flap" spot from advertising agency RPA which debuted yesterday during ABC's coverage of Super Bowl XL. more »