1. What are you working on today?
A brand inspiration piece for a new product launch in the make up category. It’s about opening a new marketplace for this brand that will connect more deeply and distinctively than anyone else in the make up category. This creative expression is to help the client see the forest for the trees and to crystallize their brand vision. Through words and images we are creating an emotional roadmap for the brand.

2. What have you found is the best tool or innovation that has come out in the last year?
Nothing will replace smart thinking and of course the vented beer can.


3. The project (film, television, commercial or music video) that most impressed you in the last year? Why?
The film "1 Giant Leap" I just love the powerful commentaries, and soundtrack. The timing of its message is perfect while not being pretentious. It’s just cool to watch over and over.

4. The best or favorite project that you worked on in the past year? And why?
We just finished a new project for the Monterey Bay Aquarium, a long time client of ours. Rather than sell just the newest exhibit we communicated the bigger idea of the lasting deeper experience the Aquarium offers.
We used a wide range of fun media vehicles to engage with the people important to our success.
We used everything from a parade of Penguin topped taxies circulating the city to TV, cinema, online, contests, posters in BART, and oversized outdoor boards all communicating the Aquarium’s vision of "Some experiences leave a deeper longer impression."


5. Name the top 4 artists on your iPod?
ColdPlay
Springsteen
Sigur Ros
the soundtrack to "1 Giant Leap."

Recent Project: Monterey Bay Aquarium

Credits
Monterey Bay Aquarium Marketing Director: Mimi Hahn

Agency: BuderEngel, San Francisco
Creative Director/Owner: Vince Engel
Director of Integrated Production: Dennis Minor
Copywriter: Nino Dedenroth
Art Director: Ming Yu
Account Executive: Amanda Brock

Production Company: elementFX
Directors: Marjolaine Tremblay and Alex Either
Producer: Suzanne Atherly
CG artists: Gab Gerrano and Todd Gill
Edit: Gab Gerrano

Telecine: SpyPost SF
Colorist: Orin Green

Music/Sound Design: Disher Music and Sound
Composer/Sound Designer: Tom Disher