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FCPUG Changes Name to Creative Pro User Group

Final Cut Pro users may have come to Friday’s eleventh-annual SuperMeet in San Francisco under the Apple banner but they left with a very different identity. SuperMeet co-producers Dan Bérubé and Michael Horton (seen on stage, above) announced that the long-time user group, which has significant and influential chapters in Los Angeles, New York, San Francisco, Boston and Europe, would now be known as the more generic Creative Pro User Group (CPUG). By that night, the slightly shorter acronym had already appended the Boston chapter, Berube’s baby, rebranded as BOSCPUG. Not so for Horton’s 6,000-member LAFCPUG, though an online facelift is likely imminent. As OffHollywood’s Mark Pederson tweeted, that’s “The power of FCPX – creating change.” The new name, and the wider range of tools and allegiance the name implies, is welcome news to Apple’s competitors, who have frequented and eventually presented at SuperMeets in recent months. Adobe, for example, used the January 27 meeting to unveil an upcoming tool called Prelude, a rough cut application that simplifies ingest by creating proxies at the same time and lets shooters log, annotate, transcode and export footage for an easier transition to editorial. But the shift from a single focus, which had admittedly widened in recent years to include a fairly broad universe of related technology, won’t give this new guard any special immunity. Adobe and Avid and others under the new Creative Pro umbrella will be just as susceptible to critique from the traditionally vocal SuperMeet attendees, whether it takes the form of a little playful ribbing or the stronger collective criticism users directed at Apple in the past year. Director Jesse Rosten, however, kept the mood light on Friday by showing his now infamous “Fotoshop by Adobé,” a video he posted to the Web earlier this month. While the deft parody puts society’s expectations and not necessarily Adobe in the hot seat, it was a nice way to segue to the user group’s latest chapter. [Photo originally posted by Doug Luberts on Twitter]

8 Comments

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  • Michael Sacci

    Good for them and hopefully this means they will never let Apple highjack another meeting. Last year’s NAB was a disgrace, not that they showed FCPX but that they cancelled so many worthwhile people.

  • Peter

    Good for them, but there must be a better name.

  • Matt Efsic

    Congratulations to them on continuous evolving with the times. The only constant in our industry is change. With the large number of their members who have moved over (back?) to Avid or Adobe, a name change was necessary.

    Now they will not be pigeon-holed with one company’s products.

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  • Matt_yancey

    I dunno… Last year’s meeting had a TON more attendees and was a much more professional outing than this year’s disgrace. 

    It was my 3rd year to attend, and the technical issues were so terrible that I almost vowed never to return.  However, the presentation by Morgan Spurlock was amazing, despite the issues. 

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  • http://twitter.com/danielrucci Daniel Rucci

    No mention of the Chicago [F]CPUG which also changed its name —
    http://www.chifcpug.org/

    This change is a long time coming and will ensure many happy years of platform-agnostic meetings!

  • Lorraine

    What storage system do you recommend to archive full programs and raw footage?

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