Three Reasons Why Position Music is OK with the Unlicensed Track in That Mock 2001 Trailer
A mock trailer from the movie blog Film School Rejects imagining how 2001: A Space Odyssey would be promoted to a contemporary audience garnered a quarter of a million views after it hit YouTube last week. The recut trailer amped up the apparent action quotient of Kubrick's classic sci-fi meditation by speeding up outer space footage, trimming the fim's shots from their original length to quick flashes of imagery, and setting the whole thing to a library track — Jack Trammell's "Tactical Dominance" — that had recently been used to score a trailer for the upcoming Total Recall remake.
When Position Music, the record label and music library that licenses Trammell's Behemoth album of underscore cuts, got wind of the trailer, company A&R guy Jake Versluis sprang into action. But he didn't dash off a threatening email or call a lawyer to draft a cease-and-desist letter. Instead, he simply posted a note to the YouTube comments section.
If you're going to use our music, please credit our composer and our company. It costs us a fair amount of money to produce music like this.Label: Position MusicMusic: "Tactical Dominance"Composed by: Jack Trammell (ASCAP)Regards, Position Music
- We thought it was a cool use of the song (and the video isn't promoting a product).
- Generally speaking, we don’t have a problem with fan use of songs as long as they're not promoting a product and making money from the usage.
- It tends to be extra promotion and PR for our composers and our company. We release our composer albums commercially, and we hope this extra visibility will result in increased sales.