If we told you a forthcoming app will allow you to hail a cab with your phone — in New York City, no less! — wouldn't you think it sounds too good to be true? Well, that's why Manhattan production studio Click 3X stepped up to help get the message across in the new spot "Variations on a Hail." If you're a New Yorker, it's now playing in the backseat of a taxi cab near you. The spot was developed by Marty Cooke, creative director and copywriter at Cooke&Co, and was executed (by directors Josh Ruben and Vince Peone) and financed through Click 3X, which handled production, color-grading, VFX, and finishing. Sound design and mixing happened at Heard City