Gus Van Sant directed a trio of new BMW spots with DP Kasper Tuxen through Iconoclast. This one, featuring Michael Pitt, is probably our favorite, but each one has intriguing and distinct visual motifs and quicksilver editing. Scroll down to watch more and to see the full credits.

"Attitude" featuring Mickey Sumner


BMW Group:
Dr. Steven Althaus, Senior Vice President Brand Management BMW,
Marketingservices BMW Group
Andreas Christoph Hofmann, Vice President Brand Management BMW, Marketingservices BMW Group
Wolfgang Breyer, Head of International Advertising, Online, Social Media BMW Group
Wolfgang Groß, Head of International Advertising BMW
Heiko Kircher, Project Manager International Advertising, Brand Communication BMW, BMW i, BMW M
Serviceplan International GmbH & Co KG
CCO: Alexander Schill
Executive Creative Director Worldwide: Maik Kaehler
Creative Director: Nikolaus Ronacher, Nina Puri
Head of Production: Sandra Niessen
Agency Producer: Anne Hoffmann
Managing Partner International: Markus Noder
Management Supervisor: Jens Hoffmann
Account Director: Melanie Blankenburg, Florian Klietz
Production Company: Iconoclast
Director: Gus Van Sant
Executive Producer: Charles-Marie Anthonioz, Nicolas Lhermitte
Producer: Julien Lemaitre
Director of Photography: Kasper Tuxen
Music: BC Smith, Allessandro Cortini
Sound-Design: Lime Studios
Editorial Company: Rock Paper Scissors
Editors: Angus Wall, Jamie Foord, Grant Surmi, Austyn Daines
Assistant Editors: Lauren Dellara, austyn Daines
Executive Producer: Carol Lynn Weaver
Producer: Lauren Wilson
Head of Production: Angela Dorian
VFX Studio: a52
VFX Supervisor: Andy McKenna
2D VFX Artists: Andy Barrios, Richard Hirst, Steve Wolff, Stefan Gaillot, Matt Sousa, Cameron Coombs, Michael Plescia, Bruno Parenti
Flame assistants: Dan Ellis & Kevin Stokes

Color: a52
Colorist: Paul Yacono
Producer: Daughn Godd Ward
Executive Producer: Megan Meloth, Jennifer Sofio Hall
Head of Production: Kim Christensen