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The Gap “Golf”

With Gone Girl safely wrapped but before its inevitable Oscar campaign takes off, director David Fincher has re-emerged in the world of commercials with a four-spot salvo for The Gap, which is promoting its new "Dress Normal" motto. Our favorite is "Golf," with its long (for a :30) eight-second tracking shot; you can read more about how the spots were made at Mashable, and you can watch the other three embedded below.

"Kiss"

"Stairs"

"Drive"

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