The idea for this animated music video, in which the motion-captured members of Coldplay appear as chimpanzees, originated when lead singer Chris Martin ran into Gollum portrayer Andy Serkis on an airplane. The band members' performances were captured by The Imaginarium Studios, a London facility founded by Serkis and film producer Jonathan Cavendish, and the clip was animated by Paris VFX/animation and motion design studio Mathematic. Mat Whitecross directed.