Director Peyton Reed (Ant-ManBring It On) brings Groot out of the Marvel Universe for this spot promoting the Ford EcoSport. It was made by agency GTB and production company Bullitt in partnership with Marvel Entertainment.


Client: Ford
Head of Ford Global Brand Entertainment: Alessandro F. Uzielli
US Marketing Communications Manager: Lew Echlin
Media Integration Manager-Utility Vehicles & Technology: Ginger Kasanic
SUV Marketing Communications: Wendy King
Brand Content and Communications Manager: Susan Venen-Bock

Movie Production: Marvel Entertainment
Director, Partnerships: Chris Lisciandro
Franchise & Promotional Partnerships Manager: Adam Davis

Agency: GTB
Executive Creative Director, Brand Content & Alliances: Carl Spresser
Group Director, Brand Content & Alliances: Curt Jaksen
SVP, Executive Creative Director – SUV: Eric McClellan
ACD, Sr. Writer: Michael O’Connell
Art Director: Katie Brandt
Art Director: Susan Alinsangan
VP Planning Director, Brand Content & Alliances: Tara Schaeffer
Associate Planning Director, Brand Content & Alliances: Jacqueline Salliotte
Senior Planner, Brand Content & Alliances: Imogen Venn
Senior Producer: Mark Nicholas

Production Company: Bullitt
Director: Peyton Reed
Executive Producer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Jennifer Sprunger
Producer: Geoff McLean

Editorial: Arcade
Editor: Paul Martinez
Producer: Alexa Atkin

VFX: Method Studios
Producer: Pip Mal