The best thing about the new Jackson Hewitt Tax Service spot featuring Ghost Rider may be the fact that it tells the joke — Ghost Rider gets a loan-check advance on his tax refund — in the very first frame. The rest of the commercial is just riffs on that unlikely image. What’s crucial to sustaining the humor is that Ghost Rider look like a movie character, not a cut-rate made-for-TV imitation. So Quiet Man, working on a tight deadline, had its work cut out for it. “We had a template to match to,” says Johnnie Semerad, founder and creative director. “We had to work very closely with Sony, and they had final approval. So it couldn’t be a halfway job.” We asked Semerad to walk us through the spot’s creation, and then to tell us what he’s looking for at NAB this year.
My lord, what a sick, ridiculous television ad! As a mother of a daughter who was severely burned and in a burn unit for a month, I find this commercial highly offensive and insensitive. Would you make a commercial about slaves getting burned at the stake?? Of course not...that wouldn\'t be politically correct!! It\'s a friggin commercial for pete\'s sake not a action film! I also live in RI where 100 people lost their lives in a fire a few years ago. I surely would not have my taxes done at a place that feels they have to go to such exaggerated means to get people to come to their business. This is why People go to the BATHROOM during commercials!!!!!
Why not make a commercial about the Jews going to the gas chamber?? That might be your kind of humor!! God help us all, with the mentality of people who call themselves creative!!! Certainly not GENIUS!!
Sincerely,
Chris
Posted by Chris on Wednesday, March 7, 2007 @ 12:50 PM
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Advertising it's not about being politically correct. The more the people complaint the more efective the ad becomes.
Posted by fusion on Wednesday, March 14, 2007 @ 07:24 AM
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The ad is well done and is quite memorable. I'm not sure about the tie-in between a "ghostly" super-hero and taxes (there are only two things certain in life - death and taxes). The point of the spot is not to point out burn victims but to tie-in with the pop-culture of comic books and the release of "Ghost-Rider." Hardly insensitive.
Posted by Paul on Friday, March 16, 2007 @ 07:29 PM
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hah, nice try at flaming chris
Posted by david on Saturday, March 17, 2007 @ 08:16 PM
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