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The Hobbit, the “Soap Opera Effect,” and the 48fps (and Faster) Future of Movies

A funny thing happened at CinemaCon last week, when Warner Bros. previewed scenes from Peter Jackson's upcoming The Hobbit: An Unexpected Journey in what could be a revolutionary new acquisition and projection format of 48fps. Response to the new technology … more »

NAB 2012: Birns & Sawyer

William Meurer shows us a new shoulder support, matte box, two new viewfinder brackets, cases for the GoPro, and new LED lights. Click here for more NAB video.

NAB 2012: Anton Bauer

Kyle Dann shows us a new Gold Mount system for Canon's C300/C500 and the new MicroLite transmitter.Click here for more NAB video.

ARRI Announces ALEXA Plus 4:3

ARRI expanded its digital cinema camera line-up at NAB last week with the announcement of the ALEXA Plus 4:3 — it's basically an ALEXA Plus with a 4:3 Super-35 sensor and built-in anamorphic, high-speed, and DNxHD capabilities.A 4:3 aspect ratio … more »

Band Pro Debuts NewFinder LCOS EVF

At NAB, Band Pro showed off the NewFinder, a new electronic viewfinder with a 2.5-inch 1920×1080 LCOS screen. The demo version shown at NAB used an interface cable that connects to Sony cameras including the F65 and F35, but the … more »

NAB 2012 Winners and Losers

Another NAB show has come and gone and most all broadcasting professionals are back home, snuggled into their edit suites, camera storage rooms and executive offices dreaming of all that cool gear we got to play with that is not … more »

NAB 2012: Kino Flo

Tom Jacob fires up Kino Flo's new Celeb 200 LED lighting fixtures.Click here for more NAB video.

NAB 2012: Zacuto

Zacuto's Jens Bogehegn shows us a new $1350 micro-plasma light and a new handheld camera rig designed to respect the form factor of a small camera like the Canon C300/C500, the Red Epic, or the Blackmagic Digital Cinema Camera.Click here … more »

NAB 2012: P+S Technik

Michael Erkelenz shows the new PS-Cam X35, which offers high-speed and standard shooting modes.Click here for more NAB video.

NAB 2012: Sony (FS700)

Cinematographer Jody Eldred gives us a look at the FS700, which he calls a "gigantic step up" from last year's FS100.Click here for more NAB video.