Press Release

Global creative agency Attik today
announced two key new hires for its New York operation: Tim
Scott joins the agency as creative director, and Mark Anderson
comes aboard as account director. Both appointments are
effective immediately, and the announcement was made by William
Travis, ATTIK‚s U.S. president and a partner in the firm.
Tim Scott most recently served as a freelance creative director
and art director, concepting and directing challenging
assignments for both R. J. Reynolds and Nestle. His ten years
of experience in CD/AD roles also includes recent stints with
Connecticut-based TracyLocke ˆ where he led a staff of nine in
developing and executing advertising, promotions (including
movie tie-ins), packaging and collateral for major brands
including Pepsi, Pepsi Light, 7-Up, Mirinda and Gatorade ˆ and
with New York's Y&R/BrandBuzz, where he oversaw extensive work
on the Sony, Plymouth Gin, Danzka Vodka and Sam Adams accounts
while also leading numerous new business pitches and
development on the agency's identity and positioning. Prior to
landing in New York in 2003, his previous work for innovative
agencies (including his own successful shop, Miami-based Agency
Que) led him from Miami to Sarasota to Montana to St. Louis.
After attending Virginia‚s Liberty University as a
Communications major, Tim also studied at the Miami Ad School
before joining Courtney & Watson Advertising to help drive the
startup's billings to $12.5 million in only 16 months.

"Tim has followed us for a long time, he understands the world
we live in, and he also has a lot of ideas for how to do things
differently," commented Travis, who recently completed a climb
of Antarctica‚s highest mountain. "He has worked in both
advertising and design, and he's built several great teams for
other companies. Tim is very personable, and that's a golden
rule for us; if you can bond with somebody, you're freedom to
explore creative opportunities is going to be a lot better.
His vibe fits in perfectly with the New York studio. Finally,
I was also challenged by some of his past work. This is
effectively the third studio I've launched. I've worked with
some of the best creatives in the world, and the bar is higher
every year. I can truly say that Tim's talents elevate our
capabilities to the highest level."
"I have an insatiable passion for great work," Scott admits.
"This is not a Œjob‚ for me∑ it's how I think, it's how I
live, it's the way I express who I am. For 20 years now,
Attik has combined a passion for incredible work and executed
it. The biggest thing missing in so much of the industry
today is that fiery, unquenchable passion for what we do.
Attik is not just another marketing option; it is a defining
voice in the morass of mediocre work. It's not the Œeasy‚
button ˆ it‚s the challenge button. The challenge to think
smarter, execute better, find no B.S., unique solutions that
achieve smart goals. That's why I'm here. Life is too short
for mediocrity."
Mark Anderson joins the studio as account director from TBWA
ChiatDay New York, where he served as the group account
director on the Nextel account and oversaw the development of
the integrated brand changeover plan for the company's NASCAR
sponsorship ˆ the largest sports sponsorship in history ˆ in
support of the Nextel/Sprint merger. He was previously
Merkley and Partners' account director on the Pfizer account,
leading the comprehensive brand repositioning and managing
all marketing agencies and vendors for Lipitor. Prior to
that, he spent three years at MasterCard as senior director
of brand building, where he was instrumental in building the
first fully integrated marketing effort against the youth
target under the "Priceless" campaign. Due to its success in
achieving brand objectives, that youth platform remains in
place today. Mark also formerly served in account director/
supervisor roles for Messner Vetere Berger McNamee Schmetterer
as well as Bozell Worldwide, and as an account executive and
media planner for Foote, Cone & Belding in New York. He is a
graduate of New York's Ithaca College.
"Mark's experience speaks for itself, and as a pillar of
strength for our office who is also central to the strategy of
how we're expanding and growing our key accounts, he is taking
the lead role on our AOL AIM account," Travis said. "He will
work directly with the lead clients, manage our team and
provide cohesive overall account direction."
"I was looking for the agency that is best demonstrating how to
effectively speak to the youth market," Anderson explained.
"Attik's youth-related work initially attracted me, but I soon
learned that their expertise spans far beyond that one group.
Keeping up with Will's incredibly dynamic approach to gaining
the attention of world-class clients, and being a main link to
this company‚s incredible offerings are both challenges that
make me very glad to be here."