A slate of price cuts on existing SD equipment, including the popular
SDX900, will precede upcoming NAB product launches of new P2-based HD
equipment, company officials told Film & Video. “We still consider
[DVCPRO 50] a very viable format,” said Robert Harris, Panasonic VP of
marketing and product development, explaining that the price reductions
will reposition DVCPRO 50 products at close to what he called
“DVCAM-level.” Panasonic didn’t say exactly which products would be
affected, or what the new prices would be, but said details will be
announced within a few days.
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