In the new Nike spot directed by Michael Mann via Wieden + Kennedy, Portland, Asylum FX was charged with seamlessly transitioning two star football players – Shawn Merriman and Stephen Jackson – from game to game, stadium to stadium in varying weather conditions, day and night. This meant a ton of rotoscoping, repositioning the original camera angles in CG, modeling and lighting six stadiums and populating them with screaming fans, populating the sidelines with players, adding rain and snow to certain shots and, finally, managing and combining all these elements to work cohesively.
Comments (8) for "Asylum FX Scores a Visual Effects Touchdown"
1.
Fantastic work! I loved it the first time I saw it and we have it protected on our dvr. This is what a commercial should elicit
Posted by Dennis Bress on Wednesday, October 3, 2007 @ 05:46 PM
2.
Wow... great video work guys. Some of the football scenes were a bit fake, but overall you folks did a really nice job...
Posted by Dave In Campbell on Wednesday, October 3, 2007 @ 05:51 PM
3.
Great commercial, perfect choice of teams. Love the Rams, so this makes the season halfway bearable! Great job.
Posted by Rob Onekea on Wednesday, October 3, 2007 @ 05:58 PM
4.
This spot is one of the best shot and edited spots that I have ever seen. I watched it about 15 times within the first 2 days of its release. I have continued to view it many times over the past few weeks. I love the steadycam work, and the efx go without saying. Great job with the transitions as well. Nice touch with the Mohicans theme as well.
Posted by Joe Armideo on Wednesday, October 3, 2007 @ 10:48 PM
5.
I'm a long time football fan and this is trully the BEST football spot ever. Not only am I a strong fan but your selection of music from The Last of the Mohicans was super. GREAT WORK
Posted by James J. Dietrich on Friday, October 5, 2007 @ 07:49 PM
6.
What can I say!?
It's a piece of Art.
Posted by Ole Hellwig on Monday, October 8, 2007 @ 09:55 PM
7.
well well. somebody has finally brought the essence of football. right into the high def lap of the armchair quarterback.
Posted by robert cumberbatch on Tuesday, October 9, 2007 @ 04:56 PM
8.
Liked the "Last of The Mohicans" music.
Posted by Duane Bernake on Thursday, October 18, 2007 @ 02:34 AM
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