Adobe has added more than 100,000 4K video assets to its subscription-based and per-clip service Adobe Stock. The anticipated 4K footage is part of some one million video assets and more than 45 million images and graphics that can be searched, browsed and purchased from within Creative Cloud versions of the company's content creation software suites, including Premiere Pro CC and After Effects CC. Individual 4K clips are available with a standard license for $199.99 each.
Adobe first introduced the stock footage service as a photos-only library last June, following the acquisition of microstock image giant Fotolia. With stock search at the time neatly integrated into Photoshop, Illustrator and InDesign, and indirectly into Premiere Pro and After Effects library searches, it was yet another affordable incentive for users to switch completely to Creative Cloud and a potential money maker for the company. Adobe added HD video at $79.99 per clip and further integration with all of its CC products in October.
It wasn't exactly a hit with stock content providers, however, who have far more and better-paying options, including 100% commissions, at other, more curated stock houses. Some also saw the microstock, mass-market model inherited from Fotolia as too undermining to the creatives Adobe has long fostered.
The addition of easily accessible native 4K stock video content will, however, be welcome news to existing Premiere Pro CC and After Effects CC users looking for more precise, granular control in their edits and composites. How the company will structure its commissions for contributors remains to be seen.
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