In the new spot for BMW, the directorial duo of Nick Thornton-Jones & Warren Du Preez from production company Wanted Films transformed their signature style of painting with light that has garnered them acclaim in the print world into the realm of motion pictures, a move that was fraught with creative and technical challenges.
Access to the last 90 days of content is always free. Paid subscribers can access older stories as part of their membership.
Comments (7) for "In-Camera Light Painting for BMW"
1.
Stunning spot, great mix of old fashion tricks (with elements that are remeniscent of John Whitney and Saul Bass' motion control light effects) and modern technology.
The BMW logo in the end isn't round, looks like the video hasn't been converted to square pix.
Posted by Roloff on Wednesday, March 7, 2007 @ 03:34 PM
2.
Unfortunately the whole thing has been achieved by digital effects - even after knowing that it´s shot for real the ad lacks experimentation that goes beyond things you can do in 3-D. One word: boring
Posted by Calino on Thursday, March 8, 2007 @ 03:41 AM
3.
Pretty impressive stuff.
Posted by Jim Mickol on Friday, March 9, 2007 @ 01:49 AM
4.
True magicians with a camera and true artist have mastered manipultation of light with there subject. This solidifies them as truely magical artist.
Posted by Mary on Friday, March 9, 2007 @ 02:01 PM
5.
how much did you guys get paid to do that spot
Posted by dave uhrinek on Monday, March 19, 2007 @ 11:05 AM
6.
does anyone know if this was shot in HD as the source, or film? cheers
Posted by simon on Friday, March 23, 2007 @ 03:18 PM
7.
It was shot on film.
Posted by Matt Armstrong on Wednesday, March 28, 2007 @ 08:50 AM
Post your comments below
.gif)
