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Panasonic Will Ship 4K LCD Production Monitor This Month

$28,000 Display Offers Pixel-for-Pixel UHD/4K and HD/2K Monitoring for Production and Post

Panasonic said its promised BT-4LH310 31-inch 4K (4096×2160) production monitor will ship later this month at a suggested list price of $28,000. The monitor was announced back in April at NAB, but Panasonic hadn't set the ship date and price until today.

The company is positioning the monitor as a tool in production for video village monitoring and playback, as well as for 4K and HD dailies on set, and in post-production for editing, screening and dailies, promoting it as a cost-effective alternative to 4K projection. 

The 4LH310 has a 10-bit IPS panel with 3D-LUT capability (and six-pole color-correction), AC and 28V DC operation, and an LED backlight. Vertical and horizontal viewing angles are both rated at 178 degrees. It supports DCI-P3 color space, as well as Rec. 709.

Focus-in-red and zoom functions help with critical focus, and a quad display option allows the display of three monitor images (including a waveform monitor and vectorscope) alongside a full-pixel 2K or HD image — or simply to display four 2K/HD images simultaneously without scaling.

Input options and interfaces include SDI (3G, HD, and SD), HDMI 1.4a, DisplayPort 1.1, GPI, RS-232C and RS-485.


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  • John Brune

    This is the funniest thing I’ve read all year! The only person who could miss with this monitor is sucker with the bread to buy it!!!

  • Joe Mahma

    I assume they are shipping these only to warehouses :-)

  • Jeff

    No Joe, they are shipping these only to lottery winners.

    • W Lam

      Even if I won the lottery, I would not waste $28k on this monitor.

      A 4k monitor is effectively 4 x HD monitors bolted together. Assuming $150 a monitor x 4 = $600. So Panasonic want a huge premium.

      There are some issues of HMDI support for 4k monitors, since refresh rates higher is 30 Hz. That is down to the HDMI standard. So until there is some clarity.

      Although, the high end interfaces such a
      SDI s SDI is more useful to broadcaster and video professionals….

      Sadly this product is not for the computer enthusiast….

      • Michael F

        Its not nearly that simple. First, 4K is not 4*HD, its wider, UHD is 4*HD. 4K is 2160×4096 (UHD is 2160*3840). Second, the color depth is upped from 8-bit (10-bit optional) to 12-bit. Third this is a 120 Hz monitor, not 60 Hz like most HD monitors. All told, that means the controller in it has to be 13 times more powerful than your average 1080p monitor. Now tack on 4.25 times the display price (at least), all of the available inputs; the more complex firmware to support more complex color calibration and multi-display capabilities; the fact that it is marketed to professionals (reas professionals, not prosumers) and not consumers; and the low volumes they are likely to ship.

  • Saif

    lol are they some way retarded ? asking 28k for a 31 inch monitor, When it wouldn’t sell for a 1k roflmoa, i mean dell is making a 28 inch model this month hopefully for less than 1k and asus already has a 31 inch model for 3k and dell also has a 24 inch model right now for 1400$ and it’s ultra sharp and also Panasonic isn’t half as good as dell nor asus XD they are money hungry

    • Anonymous

      $28,000 is a lot of money, sure, but you’re not comparing similar products. This is a pro broadcast-style monitor, with full 4K resolution (not Ultra HD), vectorscope and waveform monitor, quad-display capability, 3G-SDI input, 3D LUT support, Rec. 709 and DCI color support, etc. Those $3000 monitors might be fine for picture editing, etc., but if you need to monitor signals for color accuracy and/or quality control you’re going to need DCI color space, tons of monitoring options, and other high-end features that just aren’t available on the consumer-grade devices. Prices will inevitably come down, but at the moment there aren’t a lot of 4K monitoring options at this level.