SmallHD might have to consider a name change, now that it’s launched its three new SmallHDR production monitors in 17-inch, 24-inch and 32-inch sizes. Not so small anymore, the new monitors are designed for durability.

The demo units SmallHD brought to NAB weren’t so pretty. One of them had a bullet hole in the back panel; another looked like it had been spattered with buckshot. All of them still worked. Watch the video below to see the torture-testing that took place in the run-up to NAB.

In addition to the ruggedness, SmallHD CEO Wes Phillips told us the new monitors have a much brighter backlight, which improves daylight viewability. The 17-inch 1703HDR and the 24-inch 2403HDR have 1000 nits of brightness, while the 32-inch 3203HDR is rated by SmallHD at 1500 nits of brightness.

Gearheads will appreciate the cold-shoe rails built into the back of each monitor allowing various devices to be mounted without using any tools. A 12v power output can feed one of the devices mounted back there.