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| Signalling the end of an era — and paying very little mind to the repeated, plaintive refrain of a certain Paul Simon song — Kodak announced this week that it will stop making Kodachrome color film, introduced in 1935, later this year. SHOULD YOU CARE? YES. Sure, there are nostalgic reasons to mourn the passage of special technology like Kodachrome film, with its unique look. But what's more important is to take a hard look at what the death of Kodachrome symbolizes. It doesn't matter how beloved or iconic a technology is. When the market for it shrivels up, the vendors who make that technology viable will abandon it rather than spend excess money to support what is, on the balance sheets, an obsolete product. After all, even if you stock up on Kodachrome this year, who's to say how long there will still be any kind of infrastructure around to help you process it? What's more important is what a move like this symbolizes in the larger picture — as digital acquisition continues to gain ground, slowly creeping up on motion-picture film, it's a good idea for even celluloid purists to make sure they are prepared for the next evolutionary step. |
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Civilization (MEGAPLEX) video installation by Marco Brambilla
Warning: some nudity.
Commissioned by the Standard Hotel in New York city for its elevators, this video installation created by artist Marco Brambilla is designed to illustrate the trip to Heaven for passengers going up, or to Hell for passengers going down. Dense with layers, simultaneously vulgar and elegant, it's one heck of a ride. Glossy has photos of the installation and a Q&A with the artist. |
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