Tools, Technique and Digital Workflow for Production and Post

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Panasonic plans to show a working model of the AG-3DA1, its new, double-lensed 3D camera, at NAB this year. SHOULD YOU CARE? YES. If the $21,000 Panasonic camera performs, it will open up a world of inexpensive 3D production for everything from B2B specialists to wedding videographers. But it's not a panacea for stereo shooting. Good 3D production is complicated, and the AG-3DA1 is a one-size-fits-all solution that will be strictly limited by its very nature.

Old Spice "The Man Your Man Could Smell Like"
Old Spice: "The Man Your Man Could Smell Like"

Is there some reason why Old Spice didn't (ahem) pony up to have this refreshing burst of concentrated funny aired during the Super Bowl? Well, maybe someone figured they could get a lot more buzz online than they could on the tube. The gambit seems to have worked — the witty spot directed by Tom Kuntz through L.A. production company MJZ has become a viral sensation, with well over 3,000,000 views across various YouTube pages. Leo LaPorte's video podcast with Wieden+Kennedy creatives Eric Kallman and Craig Allen explains how it was made, with a reliance on clever sets and in-camera FX work.

	3D TV, Mobile and More at HPA Attendees at the HPA Tech Retreat are the engineers and technologists responsible for making the production, post and distribution chain work, which explains why the skeptics abounded.
	Film Editor Alex Rodríguez Gets Animated F&V rang up Rodríguez to ask about working on animated films, shooting short films with inexpensive still cameras, and what's wrong with his IMDb resume.
	Going Inside the Womb for BabyCenter When BabyCenter went looking to bolster its video offerings with a vivid recreation of life in the womb, it reached out to Michael Zurcher and Chris Ferriola at 3 Dart.
	How Weta Digital Handled Avatar The shots department packages data from animators, high-resolution character and environment geometry, and simulation data, then lights and renders the shots.
	Modern Videofilm Goes the Distance on Color-Grading for Avatar When you're James Cameron, you need to be in several places at the same time. That's why Modern Videofilm let him color-correct Avatar from the Fox lot across town.

• Director Joachim Back on "The New Tenants"

• Editing for 3D on Alice in Wonderland

• Autodesk Announces Maya 2011

• OConnor Introduces Cine Follow Focus CFF-1

• Autodesk 3ds Max 2011 Breaks the Rendering Barrier

What movie had VFX scenes so big they generated ROUNDING ERRORS? What are the biggest adjustments when a FILM DP SHOOTS HD FOR TV? And what's a $10,000 HORROR MOVIE look like?

Oscar-nominated short "The New Tenants" is a wry, sideways look at love and death in New York City. F&V interviewed director Joachim Back.

• Associate Creative Director - Aniden Interactive - Houston, TX Aniden Interactive
• Motion Graphic/Visual Effects Artist - Aniden Interactive - Houston, TX Aniden Interactive
• Media Arts/Animation Instructor - The Art institute of Ft. Lauderdale - Ft. Lauderdale, FL The Art institute of Ft. Lauderdale
• Director, Emerging Technologies - The Walt Disney Company - Burbank, CA The Walt Disney Company
• Director, E-Commerce and Content Protection - The Walt Disney Company - Burbank, California The Walt Disney Company
• Director/Producer - IBC-Hearthware, Inc. - Gurnee, IL IBC-Hearthware, Inc.
• Media Logistics Manager - Great American Country - GAC - Nashville, TN Great American Country - GAC
• Assistant Professor/ Lecturer of Animation - DigiPen Institute of Technology Singapore - Singapore DigiPen Institute of Technology Singapore




		Editing for 3D on Alice in Wonderland
		3D TV, Mobile, and More at 2010 HPA Tech Retreat
		Film Editor Alex Rodríguez Gets Animated
		Director Joachim Back on "The New Tenants"